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countries targeted

The Client

The Office of the United Nations High Commission for Human Rights (OHCHR) UN Free & Equal is an unprecedented global UN public information campaign which promotes equal rights and the fair treatment of LGBT people. They carry out vital work on a global scale, on important issues of human rights and equality.

The Challenge

The UN Free & Equal campaign team at the UN approached Hallam to work together on raising LGBT rights awareness of more than 15 million users through the integrated platforms around the world. The goal was to reach the maximum number of people possible with an important an high-profile message, targeting specific countries and demographics around the world.

Our work

We created and executed a global-scale social media strategy with deep, selective audience targeting on Facebook and YouTube.

As a result, campaign reached over 15 million people through a seres of powerful videos and social media posts, promoting equal rights and the fair treatment of LGBT people.

LGBT activists at a demonstration

We’ve developed a close working relationship with the UN campaign team based in New York, managing the time differences, cultural preferences and a good understanding of each other’s preferred methods of working to create a tightly integrated partnership.

By working in this way, we were able to collaborate in the creation of highly sensitive and powerful content to reach a truly global audience for a valuable and essential cause.

“Hallam has been an invaluable member of our campaign team. They have delivered above and beyond what we expected, and are an absolute joy to work with.”

— Rikke Hennum, Campaign Coordinator, United Nations

The results


Our campaign exceeded targets, reaching over 15 million users worldwide, helping to grow the impact and reach of the UN’s vital message to audiences and countries where it’s needed most. We’re incredibly proud of our work and partnership with the United Nations, and to contribute to the essential global work of equality, freedom and human rights.

Learn more about their work at https://www.unfe.org

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