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How to Create an All-Star LinkedIn Profile

Posted on 03/04/2020 by Susan Hallam MBE

Make sure you stand out from the crowd with an All-Star LinkedIn profile. Here, we'll show you how.

LinkedIn is a powerful tool for you and your business by allowing you to find and reach out to new connections and potential new customers. But how can you ensure your profile stands out from the crowd, so people take notice of your connection requests and interact with you? Here we’ll go through the steps to ensure that you have an All-Star LinkedIn Profile.

LinkedIn All Star Rating


[Video]: Updating your LinkedIn Profile with media files

I’ve recorded a 3 minute video that demonstrates how I’ve updated my profile with Featured media selections.


And now, the detailed checklist of what you need to do to create an All Star LinkedIn Profile:

1. The Basics: The Info Section

This might seem obvious but be sure to fill out as much information as you can on your LinkedIn profile. A partially complete profile does not instill trust with the people  try to connect with, whilst including key information about yourself also helps you appear transparent and trustworthy.

So, make sure you fill out your profile intro:

  • Name
  • Job title and company: Be sure to correctly link up to your company page, if you have one
  • Location: Where you do business, if this is different to your physical location
  • Contact information:

And of course the picture you use on your profile is also extremely important. A profile with a picture is 11 times more likely to be viewed, so don’t neglect this element! Use it to give a good impression to people you reach out to on LinkedIn. A professional headshot is the best option, and remember it will work in conjunction with the banner background photo:

Having profile pictures with a consistent look and feel for everyone who works at your company can also be a good idea. You can also reinforce your brand identity by including your logo, key marketing proposition, or brand colours in the images.


LinkedIn edit intro


2. Contact Info

This includes links to your website, and your other social media profiles and social media messaging

When adding your Website information, use the Other option so that you can add a keyword rich description to your company website name.

LinkedIn Contact Information

Think about the order of information on your LinkedIn profile. Anyone reading your profile page will start at the top and work their way down. If certain information is more likely to encourage people to connect with you, like an award you’ve won or a recommendation you’ve received, consider moving it closer to the top of your profile.

You can move sections around using the arrow icons on the edit profile screen. Re-order the sections on your LinkedIn profile so the key information is seen first.

3. Providing Services

This “services” section is a new feature within the “Open for Business” function that at the moment does not appear to be available to all LinkedIn users.  It is gradually being rolled out.

It allows you to add up to 10 services that you provide. If it has been enabled in your account, you can add it via the Add profile Section button located next to your headshot.

These services appear at the top of your profile, and are a good way to signal to contacts the range of services you provide.

Linkedin Providing Services section

4. The About  Section

The summary section of your LinkedIn profile is where you can showcase your skills and encourage people to connect and engage with you. Make sure you use it effectively and give some careful thought as to what you include.

You need to sum up what you do and where your skills and expertise lie, in an easy-to-digest format that people glancing at your profile will quickly understand. People may only spend a few seconds scanning your profile before deciding whether to accept your invitation to connect, so they don’t need your life story – just the vital information.

Make use of white space between paragraphs to make it easy to read, and consider using bullet points to break the information down further.

To make your profile as easy as possible to find, it’s important to include the most important keywords relating to your business in the summary section. This should happen naturally, as you explain who you are and what you do, but make sure they’re in there somewhere.

You can write in either the first person (“I am a digital marketing consultant with 30 years experience…”) or third person (“With more than 30 years experience, Susan Hallam is a leader…)  Either way is fine, but remember to be consistent with how you refer to yourself.

So far, you should now have a profile that is starting to look like this:

LInkedin Checklist


5. Articles on LinkedIn

As strangers browse your profile, the next element the  might see are articles you have written on the LinkedIn platform.

In addition to publishing small posts and update, LinkedIn provides a platform to publish long form content called articles.

And they provide a high impact, visual reminder of the kinds of thought leadership you are publishing on LinkedIn:

linkedin articles

6. Your Experience

Once you’ve added your personal information and your summary, you can then go on to add your background information and accomplishments. This is your chance to shine and stand out from the crowd.

In the top right-hand corner of your LinkedIn profile, you can now click ‘add new profile section’ to your profile. Here you can add new sections to your profile.

Add your background on LinkedIn

Update Your Background as Much as You Can:

  • Current and previous work experience. If you have made career progression with one employer, you can either have an entry for each step you have made.  Alternatively, if you are more experienced or senior, then you may want to have one single entry covering your entire period of emloyment, and in the description refer to the advancement your have made over the years.
  • Your education history
  • Volunteer experience
  • Your skills

Your Accomplishments:

  • Honours and awards you’ve won
  • Courses you’ve completed
  • Certificates
  • Publications
  • Patents
  • Projects you have been part of
  • Test scores
  • Languages
  • Organisations

7. Add rich content to your experience

When adding your experience and education to your profile, you can also add a variety of media formats to your profile in order to add interest and interactivity, which will encourage people to connect with you.

This can take the form of links to external content including web pages, videos and podcasts, as well as adding documents like PowerPoint presentations,  PDFs or photos

media attached to experience


If you worked on a project you’re particularly proud of, include it here so other LinkedIn users can see examples of your best work.

This is how you can truly make your LinkedIn profile stand out from the crowd. Visual media is vastly more engaging than a profile completely made up of text. Videos and images encourage people to interact with your profile and, ultimately, connect with you.

8. Check Your Profile Settings

Aside from the changes to the content on your LinkedIn profile, there are some adjustments to the settings which can also help you stand out from the crowd.

Firstly, claim your LinkedIn custom URL. When on your profile you will see a section called “Edit public profile & URL,” this link will take you to your public profile settings where you can edit your URL and create an address that is simple and memorable.

linkedin settings

Changing your LinkedIn profile URL makes you easy to identify, appears more professional and is more shareable than a URL with random numbers. You may have to try out several variations before you find one that isn’t being used already:

On the same section you control the visibility of your profile, and of particular elements of your profie.Ma ke sure you select the option to ‘Make my public profile visible to everyone’, otherwise, people you attempt to connect with won’t be able to see any of the content on your profile.

Linkedin visibilty

9. Users Can See Your Activity

Be aware that users can see your activity on your LinkedIn Page, this includes posts you have shared or even liked.

You may prefer to stop LinkedIn broadcasting every time you edit your profile.  You change those settings here


10. Recommendations

Receiving recommendations from others is a great way to demonstrate your authority. Often these can happen naturally, and often people will want one in return. You can request testimonials from connections. Be careful though, you don’t want to annoy people by bombarding them with requests. Only ask people you have a good relationship with and you think are likely to respond.

Keep in mind the best times to ask for recommendations: perhaps when  you first win a new client, or when you have performed an excellent piece of work.

When managing your recommendations, you an decide which ones you want to display:

Linkedin: managing recommendations


11. Stay Active

Once you’ve tweaked your LinkedIn profile to near-perfection, make sure you revisit it regularly and refresh or update your information as necessary. A profile with out-of-date information could discourage people from connecting with you.

Stay active on LinkedIn in other ways too, by joining relevant groups and contributing to discussions, sharing updates, or publishing posts directly onto the platform.

12. Want to learn more about using LinkedIn?

Be sure to also see our other LinkedIn posts to make sure you are using LinkedIn most effectively:

Getting the most from your LinkedIn company page analytics

LinkedIn advertising: tips, costs and how does it work

LinkedIn lead generation advertising: a case study

What is the difference between connecting and following on LinkedIn?

Understanding your LinkedIn privacy settings


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How to Create an All-Star LinkedIn Profile

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